‘Too Much Innovation’ Pushes BlackBerry 10 Launch to Jan ’13
World – The CEO of RIM, the manufacture of the BlackBerry line of phones, has commented in an interview that the rate of changes and improvements which coders were making to the new BlackBerry operating system have caused the company to push forward the release date for this software. The BlackBerry brand, which once held a favourable position in the market, has suffered falling sales recently, partly due to the outdated nature of the operating system which drives BlackBerry phones – QNX. BlackBerry 10 is to be the up to date replacement.
Thorsten Heins, CEO, stated that RIM would release a new handset in 2013 which would feature a fully touch-screen interface (similar to an iPhone). He said that a model with the BlackBerry’s traditional physical keyboard would follow. Heins commented that these improvements would enable the company to regain a greater share of the market, this announcement comes as the company struggles to compete with high-powered phones like the iPhone 4 and the Galaxy S3, and while RIM looses £333m each quarter.
Heins explained the release delay for the new software by saying that the company’s software employees were so innovative and swift that the engineers had trouble integrating the changes in time. The CEO commented that, if he wished, he could have had the company meet its summer date for the release of BlackBerry 10, but this would have meant compromising on features.
While Heins is disappointed that RIM could not release the software in the summer as he had wished, he did comment that it may be advantageous for the firm to start selling their phones at a time when there is less publicity from other companies. However, the company should expect a little more discomfort in the coming weeks, as a number of shareholders may sue the company with claims that they were mislead.
The timing setback could prove disastrous or favourable, depending on market pressures and whether the company can handle the launch in a way which will make best use of the environment. Overall, a successful and high-profile launch of BlackBerry 10 is the breakthrough which the company needs to start making a profit again.
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