Top rank in SEO training taken by SEO Training Ltd

Today saw the second birthday of SEO Training, a company which is now ranked by Google as one of the top SEO training websites.

Two years ago, Joe Williams launched SEO training, using his five years experience of SEO in industry to provide courses for both entry-level and advanced students in SEO skills. With Google’s changes to its search algorithm in February this year, SEO has become an even more complex yet essential task.

Search Engine Optimisation (SEO) is a toolset used by webmasters to promote their site in the eyes of search engines such as Google and Yahoo. Methods of promoting a site fall under the category of ‘on-page’ and ‘off-page’ optimisation. The objective of ‘on-page’optimisation is to design a web page such that the search engines recognise it as relevant for certain search keywords or phrases. Using such methods, webmasters attempt to get their website to rank higher on the Google search page for a relevant criteria. For example, a plumber from Harrow might want to rank highly for the keywords “good plumber in Harrow”.

Google also ranks websites by how many links to their page appear on other websites as this is one measure of how popular a web page is. The art of increasing links to a particular website page is known as ‘off-page’ optimisation. This year, Google updated its algorithms with the infamous ‘Panda’ update to give lower rankings to sites which had built links of low quality or relevance. This has partly been in response to the practise of “link farming” whereby low quality websites could rank highly by purchasing a large number of links to their site from other sites which were not relevant to the linked site. Ultimately the purpose of the update was to improve the search experience of the Google search engine user.

A beginners course with SEO Training Ltd currently costs around £300. One of these events held in London will teach about the role of search engines and the‘algorithm’ which Google uses to rank pages for a given keyword.

In recent years, businesses have become more receptive to SEO ideas, regarding it as a wise marketing move. In addition, the long-term and intensive nature of SEO work required for it to be effective means that many firms now hire in-house teams to keep their webpages up to date.

Williams said that for an SEO project to fulfil its potential to improve a website’s ranking, the person who is doing the web engineering must be consistent in their efforts. He stressed that the long-term way to win with SEO is to provide a consistent flow of high quality content to a site which will establish a website as a genuinely useful contributor in its specific sector.

Search engines are becoming more discerning and are gaining a greater influence over the exposure which businesses are able to gain. As such, good quality SEO is very important for websites to get the traffic they need to reach new customers or collaborators.

Training companies similar to SEO Training Ltd. will become more and more important over the coming years if webmasters and consultants are to adapt and negotiate the changes in the internet marketing industry.